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5 Ways To Market Your Business On Small Business Saturday
Young woman owner of ice cream shop in town. She is opening her store and waiting for costumers.
gettyMore sales. More customers. That's what the Saturday after Thanksgiving—or Small Business Saturday (SBS)—is all about. In 2024, SBS falls on Nov. 30. It's a fantastic opportunity for small business owners like you to get your cash register ringing and kickstart the upcoming holiday season.
Since its launch in 2010, SBS has generated more than $200 billion in consumer spending, including $17.9 billion in 2022 alone. Although we don't yet have actual expenditures for 2023's SBS or a projection for spending in 2024, we do know that retailers expect overall 2024 holiday spending to reach record heights, with each person spending an estimated $902 on holiday goodies, from gifts to food and candy to decorations and greeting cards.
That spending can be a lifeline for small businesses, but you need a solid game plan to make sure your business gets its share. Here are five ways to market your business and make this year's Small Business Saturday your best yet.
1. Create Exclusive Small Business Saturday Promotions Or BundlesBundled deals and special promotions can get consumers opening their wallets on Small Business ... [+] Saturday.
gettyYou've probably seen it yourself—nothing gets customers excited like an exclusive deal. Limited-time offers create a sense of urgency, and bundling your products or services together can make your customers feel like they're getting something special. Whether you're running a brick-and-mortar shop or selling online, structure your promotions around what your customers already love to get them ready to buy.
For example, a boutique or clothing store could consider creating a "Shop Small" bundle—maybe a free scarf with every coat purchase or a discount on a curated collection. Customers love deals, and making them time-sensitive—available only on SBS—gives them that extra push to stop by or shop online.
An online subscription service provider might offer a special annual subscription with two free months for customers who sign up on SBS. A café or bakery could bundle popular items, like a coffee and pastry combo, or offer a discount on gift cards for future visits. Gift cards drive immediate sales and encourage customers to return, creating a lasting connection with your business.
The key here is to make buyers feel like the deal won't happen again.
Ashley Smith, founder of Batana Babe, launched a "Visit Honduras from Home" campaign on SBS, bundling her 100% pure Batana Oil with traditional Honduran goods sourced directly from local artisans. "The campaign saw a significant 35% boost in sales during Small Business Saturday," Smith says. "Customers loved the exclusive bundles because they offered something unique and meaningful—they weren't just buying a product; they were experiencing a piece of Honduran culture." Creating exclusive bundles that tie into your brand story gives customers a compelling reason to shop.
2. Use Local Hashtags And Geo-Targeting On Social MediaUse hashtags and geotargeting to reach consumers at the right time and in the right place on Small ... [+] Business Saturday.
gettySocial media is where people go to find out what's happening around them—and that's precisely where you need to be. Whether your business is online or in-store, using local hashtags and geo-targeted ads lets you reach the customers closest to you right when they're looking for reasons to support small businesses. The trick is to make your offers personal and timely.
Eric Koenig, founder of the eco-friendly greeting card company Twigs Paper, used a blend of geo-targeting and local hashtags to drive sales on Small Business Saturday. "We ran geo-targeted ads on Facebook and Instagram and combined them with local hashtags like #ShopSmall and #EcoFriendlyProducts," he says. "By tapping into local interests and our brand's focus on sustainability, we saw a 22% increase in sales." Eric's strategy reached local customers and an audience that cared about his brand's values, creating an emotional connection that translated into in-store and online purchases.
This approach can be just as practical for other businesses. A home decor or furniture shop might post eye-catching images of best-selling pieces and use local hashtags like #ShopSmall or #YourTownName to attract nearby customers. Tapping into local pride creates a personal connection between your products and your community.
A restaurant or food truck could use geo-targeted ads to offer a limited-time deal for Small Business Saturday. This way, your offer will pop up when people plan what to eat. An e-commerce store can also geo-target by promoting products that highlight local artisans or region-specific items. This approach drives traffic from customers who care about supporting local businesses.
By creating content that resonates with local pride and using geo-targeting to zero in on nearby customers, you can make sure the right people see your offer at the right time.
3. Partner With Other Small Businesses For Small Business Saturday Cross-PromotionsPartner with other businesses on Small Business Saturday to double, triple, or even quadruple your ... [+] reach.
gettyYou don't have to go it alone. Joining forces with other small businesses is one of the best ways to target new customers, expand your reach, and create a sense of community around your brand. The beauty of cross-promotions is that they benefit everyone involved—customers get a better deal, and partnering businesses get more visibility.
Take a florist and a chocolatier, for example. Flowers and chocolates are a classic gift combination. By teaming up, both businesses—and customers—can win. The florist could offer a special bouquet-and-chocolates bundle, giving customers who purchase flowers a discount on or free premium chocolates from the chocolatier. In return, the chocolatier could give their customers a voucher for a discount on flower arrangements when they purchase a box of chocolates. This pairing makes giving the perfect gift even easier. It drives business to both stores and creates a seamless shopping experience for customers looking to treat their loved ones.
Another great partnership could be between a florist and a local spa. The florist could offer a deal where customers who purchase a large bouquet receive a significant discount on spa services. The spa could give its clients a voucher for a discounted floral arrangement when they book a treatment. This partnership caters to customers looking to relax and treat themselves or loved ones who want a full pampering experience.
An online wellness brand could create a similar partnership by offering a joint promotion with a local tea company. Maybe customers who sign up for a yoga class get a discount on tea, or tea drinkers get a free month of yoga classes. Cross-promotion can be as simple as supporting another brand whose vibe matches yours.
Ross Plumer, founder of the web design company RJP Design, felt the power of cross-promotions during SBS. "We saw a 30% increase in sales from collaborating with other local businesses," he says. "Customers loved that it wasn't just a discount—it was a way to support multiple businesses at once. Our offers created a sense of community, which is really what Small Business Saturday is about." Give your customers a reason to feel good about shopping with you and make that reason irresistible.
4. Host An In-Store Or Virtual Event On Small Business Saturday To Build EngagementConsumers crave experiences. Why not sell them one—but only on Small Business Saturday?
gettyIf one thing gets people off their couches and into your store (or onto your website), it's a special event. Whether you host an in-store demo, a holiday-themed event, or a live virtual session, giving customers a reason to connect with your brand on a deeper level can turn casual shoppers into loyal customers.
For example, a bookstore could host an in-store author signing or a virtual Q&A session on SBS, offering exclusive discounts for attendees. Streaming an event online allows you to reach customers who can't attend in person, expanding your reach.
An online fitness brand might offer a free virtual class or a workshop available only on SBS to introduce new customers to its offerings. A craft store could hold a holiday-themed workshop where customers create their own gifts or decorations, turning a shopping trip into an experience.
Events like these give customers a reason to return, whether for future purchases or simply because they enjoyed their time with you.
Dylan Cleppe, founder of the one-stop-shop digital agency OneStop Northwest, learned that the right event can boost engagement and sales on SBS. "We partnered with a local artisan for a workshop, and it led to a 30% increase in foot traffic," he said. "People weren't just coming to shop—they came for the experience. And once they were here, they bought more than they planned." Whether in-store or virtual, events offer a chance to connect with your customers and create lasting relationships.
5. Use Targeted Email And SMS Campaigns To Ring In More Small Business Saturday SalesCombine email and SMS marketing to lead up to and drive sales on Small Business Saturday.
gettyEmail and SMS campaigns are yet more secret weapons for Small Business Saturday. But instead of waiting until the day of, start building excitement early. By sending teasers and reminders in the weeks leading up to SBS, you'll keep your business on customers' radars and create a sense of urgency that drives them to act.
For example, a clothing store could send a teaser email two weeks before SBS, hinting at exclusive deals available only for that day. A week before, follow up with a sneak peek of your top items and encourage customers to sign up for early access. On the morning of SBS, send an SMS reminder with a limited-time promotion, such as a flash sale for the first few hours. This strategy builds excitement and puts your business top-of-mind when it matters most.
An e-commerce retailer could use the same approach, running a countdown campaign that begins two weeks out. Tease some of your best deals through email, then send SMS reminders to create urgency as SBS gets closer. The day before, send a well-timed SMS to remind customers that their deals are almost here. And on the day itself? A last-minute SMS could push them to purchase before the deals disappear.
Phil Portman, founder of Textdrip, an SMS marketing platform, doubled sales with an effective SMS campaign. "The countdowns and reminders built excitement, and by the time SBS came around, people were ready to buy," he says. "It wasn't just about the last-minute reminders—it was about creating that urgency early on so they couldn't wait to act." A strategic mix of email and SMS campaigns builds anticipation and keeps your business at the forefront of your customers' minds.
What's Next? Get Ready For Small Business Saturday Success!Counting up the spoils after a successful Small Business Saturday.
gettySmall Business Saturday is a unique opportunity to connect with customers and give them reasons to shop small. By creating exclusive promotions, using social media, partnering with other small businesses, hosting engaging events, and sending targeted campaigns, you can increase sales and build lasting relationships with your customers.
Start planning now. Think outside the box. Be creative! Small Business Saturday is your chance to stand out and ring in the sales, so make it count.
Free Trump Coin Pack Issued To Supporters – Claim Your Exclusive Patriot Coins Now!
In the ever-evolving landscape of political memorabilia, few items have garnered as much attention and enthusiasm as the Trump Mystery Coin Pack. For former President Donald Trump supporters, this exclusive collection offers a tangible token of allegiance and a unique opportunity to connect with a culture that celebrates patriotism and civic engagement. The Trump Mystery Coin Pack stands as a testament to the enduring legacy of Trump's presidency, encapsulating the fervor of his supporters while appealing to collectors and enthusiasts alike.
The allure of the Trump Mystery Coin Pack is multifaceted; it serves as both a conversation starter and a collectible that can appreciate over time. As America heads into another pivotal election year, the relevance of such memorabilia cannot be overstated. Not only does it resonate with those who align with Trump's vision for America, but it also represents a historical moment that future generations may look back on with great interest.
In this review, we will explore the details of the Trump Mystery Coin Pack, highlighting its unique features and why every Trump supporter should consider adding it to their collection. We will also provide guidance on how to make this exciting purchase. Discover the compelling reasons behind this limited-time offer and why it has become popular among political merchandise. Whether you're a longtime Trump supporter or just curious about this fascinating collectible, the Trump Mystery Coin Pack promises to deliver on both quality and significance.
What is the Trump Mystery Coin Pack?The Trump Mystery Coin Pack is a specially designed collection of limited-edition coins commemorating Donald Trump's legacy. Each pack contains a selection of beautifully crafted coins that highlight key moments from Trump's presidency and feature iconic symbols associated with his administration. This unique collection offers a glimpse into the political landscape of the past few years. It serves as a reminder of the policies and initiatives that defined his time in office.
The coins within the pack are not just ordinary collectibles; they come with striking designs that pay homage to Trump's achievements while celebrating the spirit of American patriotism. Ideal for both collectors and casual fans, the Trump Mystery Coin Pack embodies a blend of artistry and historical significance.
Moreover, the pack is part of a promotional campaign to engage Trump supporters during a crucial election cycle. As the country prepares for the 2024 elections, items like this coin pack help galvanize enthusiasm while providing supporters with a tangible connection to the movement. By claiming your Trump Mystery Coin Pack, you're not just acquiring a piece of memorabilia; you're joining a community of individuals who proudly represent Trump's vision for America. This unique product therefore serves both as a collector's item and a badge of honor for those who resonate with Trump's ideals.
Limited-Edition Trump Coins—Secure Your Free Pack Before They're Gone!
Unique Features of the Trump Mystery Coin PackShow Your Support for Trump—Claim Your Trump Mystery Coin Pack Now!
Why Every Trump Fan Should Have Trump Mystery Coin PackEvery true Trump supporter understands the importance of symbols and memorabilia in celebrating and preserving the values they stand for. The Trump Mystery Coin Pack is more than just a collection of coins; it represents a movement, a set of ideals, and a historical moment many individuals hold dear. By owning this coin pack, supporters can take pride in their affiliation and demonstrate their continued commitment to Trump's vision for America.
The coins remind us of significant achievements during Trump's presidency—from economic growth and tax reforms to judicial appointments that have reshaped the American legal landscape. Each coin in the pack encapsulates these moments, allowing fans to celebrate them tangibly. Additionally, the exclusive nature of the coin pack means that as time goes on, these items will likely become more valuable sentimentally and monetarily.
Moreover, having the Trump Mystery Coin Pack is an opportunity for supporters to engage in conversations about their beliefs and values. This collectible is an excellent talking point during gatherings and events, enabling fans to share their views and connect with like-minded individuals. It fosters a strong community among supporters who can rally around a shared love for Trump's vision and policies.
For collectors, this coin pack represents an exceptional opportunity. With limited editions circulating, the coins are likely to gain popularity in the coming years, making this an investment in more than memorabilia. It encapsulates a moment in time that future generations may look back on, giving it an added layer of significance.
In summary, every Trump fan should consider owning the Trump Mystery Coin Pack as it symbolizes support, community, and an unyielding commitment to patriotism. It's a collector's item, a conversation starter, and a meaningful way to express pride in one's beliefs.
How to Order the Trump Mystery Coin PackOrdering the Trump Mystery Coin Pack is straightforward and ensures a smooth experience for all customers. Interested supporters can visit the dedicated website to claim their free Trump coin pack. The site provides clear instructions and a user-friendly interface that guides you through each step of the ordering process.
Navigate to the official website where the Trump Mystery Coin Pack is being promoted. You will find a prominent call to action encouraging you to claim your pack there. Clicking the link will redirect you to a form where you can enter your details, such as your name, shipping address, and contact information.
Once you've filled out the necessary fields, review your information for accuracy and submit the form. It's essential to act quickly, as supplies are limited and the demand for these coin packs is high. After submitting your order, you'll receive an email confirmation outlining the next steps and providing an estimated delivery date.
It's important to note that while the Trump Mystery Coin Pack is being offered for free, there may be associated shipping and handling fees. Be sure to check the terms and conditions for full transparency regarding any applicable costs. After your order is confirmed, you can look forward to receiving your Trump Mystery Coin Pack right at your doorstep, a testament to your support and belief in the values championed by Donald Trump.
Conclusion on Trump Mystery Coin Pack ReviewIn conclusion, the Trump Mystery Coin Pack stands out as a remarkable collectible that encompasses the essence of Trump's presidency and his supporters' sentiments. With its high-quality craftsmanship and limited-edition status, this coin pack offers exceptional value for any enthusiast of political memorabilia. As our nation approaches another crucial election year, acquiring the Trump Mystery Coin Pack signifies your support for Trump and positions you within a community that values patriotic ideals and civic engagement.
This coin pack is much more than a simple collectible; it serves as a conversation starter, a display of pride, and a potential investment for the future. The unique features and designs imbued in each coin reflect significant moments from Trump's presidency, allowing supporters to celebrate and remember the impact of his administration.
Moreover, the ease of ordering ensures that anyone can participate in this exciting promotion, making it accessible to many fans. Whether you are gifting it to a loved one or adding it to your collection, the Trump Mystery Coin Pack is sure to delight and inspire.
With the combination of historical significance, community engagement, and the allure of collectible items, the Trump Mystery Coin Pack is a must-have for any true Trump supporter. Don't miss out on this opportunity to own a piece of history—claim your Trump Mystery Coin Pack today and join the proud patriots who support Trump's vision for America.
Honor Trump's Legacy—Claim Your Free Coin Pack Today!
Trump Mystery Coin Pack FAQs What is included in the Trump Mystery Coin Pack?The pack includes a selection of limited-edition coins featuring designs that commemorate key moments from Donald Trump's presidency.
How can I order the Trump Mystery Coin Pack?You can order it through the official website by filling out a form with your information to claim your pack.
Is there a cost associated with the Trump Mystery Coin Pack?The pack is offered for free, but there may be shipping and handling fees that apply.
Are the coins in the Trump Mystery Coin Pack limited edition?Yes, each coin pack contains limited-edition coins, making them unique collectibles.
What materials are the coins made from?The coins are crafted from high-quality materials, ensuring durability and an attractive finish.
Collect Trump Memorabilia—Get Your Limited-Edition Coin Pack Today!
Can I gift the Trump Mystery Coin Pack?Absolutely! The coin pack is a thoughtful gift for other Trump supporters or collectors.
Will the coins appreciate in value over time?Given their limited-edition status, the coins may appreciate as they become more sought after by collectors.
Is there a certificate of authenticity included?Yes, each coin pack comes with a certificate of authenticity that guarantees the quality of the coins.
How long does shipping take?Shipping times may vary, but you will receive an estimated delivery date in your confirmation email after placing your order.
Can I join a community of supporters through this purchase?Yes, owning the Trump Mystery Coin Pack connects you with a community of like-minded individuals who share similar values and beliefs.
Join the Trump Movement—Order Your Free Trump Mystery Coin Pack Now!
How To Get Virgin Media Broadband Deal With Up To £75 In Bill Credits And Free Amazon Vouchers
Virgin Media is now offering an enticing new deal on broadband, giving customers the opportunity to not only switch to faster internet but also receive exclusive perks, including a free Amazon voucher and substantial bill credits. This limited-time offer includes options for Virgin Media's top-tier broadband bundles, the M500 and Gig1, offering customers excellent savings, high-speed internet, and added incentives to make the switch.
Virgin Media is encouraging potential customers to explore either the M500 or Gig1 broadband bundles with some valuable rewards. Depending on the bundle you select, you could get up to £75 in bill credits, plus an Amazon voucher valued at £20. Here's how it works:
– M500 Broadband Bundle: If you choose the M500 plan, you will receive a £50 bill credit along with the £20 Amazon voucher.– Gig1 Broadband Bundle: Opting for the Gig1 bundle will earn you a higher £75 bill credit in addition to the £20 Amazon voucher.
The Amazon voucher provides a little "fun money" that could be used toward holiday shopping or a small personal treat, while the bill credit can be applied directly to your Virgin Media account to reduce your monthly costs.
Choosing Your Bundle: High-Speed Options for Every NeedVirgin Media's M500 and Gig1 broadband plans both offer lightning-fast internet speeds designed to accommodate a variety of online activities, from gaming and streaming to working from home. Here's a quick look at each bundle:
– M500 Broadband Bundle: This bundle offers speeds of up to 516 Mbps, making it an excellent choice for users with a range of needs. With speeds like this, streaming in 4K or downloading large files will be a breeze. The M500 plan is currently priced at £33 per month, giving it a solid balance between speed and cost.
– Gig1 Broadband Bundle: As Virgin Media's most powerful offering, the Gig1 bundle provides download speeds of up to 1130 Mbps (1Gbps), allowing users to download games, stream in HD, and connect multiple devices without interruption. The Gig1 plan comes in at £39.99 per month, a competitive price point for ultra-fast speeds.
Both options come with a Virgin Media router hub and provide access to perks and experiences through Virgin Media's Priority platform. This feature offers additional value, such as exclusive access to events, giveaways, and discounts.
How to Access This Deal: Step-by-Step InstructionsTo claim this exclusive offer, simply follow these steps:
1. Click the Designated Link: Virgin Media is offering this deal through select partners, so you'll need to use the provided link. By clicking the link, you'll be directed to Virgin Media's website.
2. Choose Your Bundle: Once on Virgin Media's site, select either the M500 or Gig1 broadband bundle. Remember that this offer is limited to these two packages, so be sure to choose one of them before proceeding to checkout.
3. Proceed to Checkout and Complete the Process: Once you've selected your desired bundle, complete the checkout process. The bill credit and Amazon voucher will be applied as part of this exclusive offer.
4. Commitment Requirement: Note that both bundles come with an 18-month contract, so ensure you're prepared for this duration before committing.
Comparing Other High-Speed Broadband OptionsVirgin Media's offer is both competitive and attractive, but it's always wise to compare options. If you're looking for alternatives, here are a few providers with similar high-speed offerings:
– Hyperoptic Broadband: Known for affordability and broad coverage, Hyperoptic offers high-speed plans, including a 1 Gbps package for under £40 per month.
– EE and Sky Broadband: Both EE and Sky have gigabit broadband options priced around £44 per month. While they are slightly more expensive than Virgin Media's Gig1 plan, they can be viable options depending on your location and preferred provider.
Why Now Is the Right Time to Switch to High-Speed InternetWith the increase in remote work, online learning, and entertainment needs, having reliable, high-speed internet has become essential. Virgin Media's M500 and Gig1 bundles are excellent options for households looking to maximize their online experience. Plus, with the additional bill credit and Amazon voucher incentives, this deal provides a tangible benefit for users looking to cut costs.
If you're on the fence about switching, keep in mind that the perks don't just end with bill credits and vouchers. Virgin Media's reliable service, coupled with Priority perks, adds value beyond just the internet speed. Whether it's early access to events or exclusive discounts, these benefits are ideal for customers who appreciate additional perks.
Virgin Media's exclusive M500 and Gig1 broadband bundles offer substantial savings and a host of perks for customers ready to make the switch. With high-speed connectivity, significant bill credits, a £20 Amazon voucher, and access to the Priority platform, the offer is packed with incentives. However, as a limited-time deal, it's crucial to act soon if you're interested. Virgin Media's 18-month contract commitment may not suit everyone, so evaluate your long-term needs before committing to the switch.
If you're in search of reliable, ultra-fast internet with some added bonuses, Virgin Media's broadband options are a solid choice. And for anyone planning to upgrade their internet service, this may be the ideal time to take advantage of Virgin Media's exclusive offer.
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