Hero MotoCorp sets up separate vertical for Harley-Davidson distribution - Mint
Months after inking distribution agreement with Harley-Davidson, two-wheeler manufacturing company Hero Motocrop on Wednesday announced that it will set up separate vertical to drive its new business of Harley products and merchandise distribution. Hero MotoCorp has commenced wholesale dispatches of Harley Davidson products to the dealers from January 18. Ravi Avalur has been appointed as the Business Unit Head of the new vertical. Ravi will report to Pawan Munjal, Chairman & CEO, Hero MotoCorp, the company said in a regulatory filing. Avalur has joined Hero MotoCorp from Engines and Engine Components manufacturer Cooper, where he was the Head of Strategy and International Business. Prior to Cooper, Ravi was the Managing Director at Ducati India. The team in the new business unit for Harley-Davidson vertical also includes four executives from Harley's erstwhile India operations, Hero MotoCorp stated. Meanwhile, Hero MotoCorp has on-boarded 11 existing Harl...