Hero MotoCorp sets up separate vertical for Harley-Davidson distribution - Mint

Months after inking distribution agreement with Harley-Davidson, two-wheeler manufacturing company Hero Motocrop on Wednesday announced that it will set up separate vertical to drive its new business of Harley products and merchandise distribution.

Hero MotoCorp has commenced wholesale dispatches of Harley Davidson products to the dealers from January 18.

Ravi Avalur has been appointed as the Business Unit Head of the new vertical. Ravi will report to Pawan Munjal, Chairman & CEO, Hero MotoCorp, the company said in a regulatory filing.

Avalur has joined Hero MotoCorp from Engines and Engine Components manufacturer Cooper, where he was the Head of Strategy and International Business. Prior to Cooper, Ravi was the Managing Director at Ducati India.

The team in the new business unit for Harley-Davidson vertical also includes four executives from Harley's erstwhile India operations, Hero MotoCorp stated.

Meanwhile, Hero MotoCorp has on-boarded 11 existing Harley-Davidson dealers in key geographies across the country.

Furthermore, Hero MotoCorp will also expand the service, parts and accessories business beyond the 11 cities currently covered by the newly appointed dealers, to a pan-India level through its extensive dealer network, it added.

"With customer-centricity and commitment to globally benchmarked sales and aftersales service as their focus, Hero MotoCorp and Harley-Davidson are committed together to providing a smooth and hassle-free ownership experience to the existing and future Harley Davidson customers in India," Hero MotoCorp said.

Details of new model launches will be shared closer to launch dates.

Harley-Davidson Motor Co. in September, 2020 had decided to exit India, its departure dropping the curtain on a troubled stint in a lucrative market for two-wheelers.

After 11 years of operations in India, Harley said that it is discontinuing sales and production operations in India as part of a global restructuring plan.

However, in October, Hero MotoCorp announced a distribution agreement with Harley-Davidson for the Indian market via which, Hero will sell and service Harley motorcycles in the country.

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

Comments

Post a Comment

Popular posts from this blog

El hotel cápsula más espectacular del momento está en Gorafe, Granada.

Image
ikea student discount :: Article Creator Ikea Slashes Prices For Hundreds Of Products: 'Just Shocking' GMA Wednesday, March 13, 2024 Ikea tells ABC News it is reducing prices for customers globally, "...With plans to continue lowering prices on hundreds more products in the coming months." Ikea announced Wednesday that it will start marking down hundreds of products in stores globally. Ikea is luring shoppers who are frustrated with stubborn inflation. The company is slashing prices on hundreds of products and promising it's just the start. Customers like Taylor Byrne are documenting big discounts on home goods from the Swedish furniture giant. This file photo shows an Ikea store. Shutterstock "They've already had low prices for as long as I can remember," Byrne said. "I have went in recently and noticed even lower prices was just shocking." Ikea tell...
Read more

How employers can manage benefits providers' market repositioning

Image
tire store near me :: Article Creator Spotlight USA: We Were Invited To Michelin's First Sustainability Summit At Sonoma Raceway Sustainability is nothing more than a buzzword these days. At least, that's what you're inclined to think if you look at enough press releases in industries our website specializes in. So what's the world's largest tire manufacturer, Michelin, supposed to do when they want to convince the world they practice what they preach from a stability standpoint? The very first Michelin Sustainability Summit fits the picture. 39 photos Photo: Michelin (edited by autoevolution) With a select group of journalists and automotive media on hand, top executives from Michelin's North American operation mingled with the personnel vital to spreading the word about the brand's recent advancements in sustainable tire technology. With the historic Sonoma Raceway in California serving as the venue, the time had com...
Read more