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Papa Johns' New Crust Is Inspired By A City Known For Its Pizza
New York CNN Business —
Papa Johns is tossing up a New York-inspired pizza nationwide.
Beginning December 27, the chain is rolling out its take on a New York-style pizza that features "eight oversized, foldable slices with just the right balance of crust and toppings." The city's pizzas are known to be bigger than average with a less dough-y crust compared to their counterparts.
The 16-inch pizza's thin crust is key to its foldability, Papa Johns said.
"The crust made with our signature, six-ingredient dough and delicious toppings is what truly sets our NY Style pizza apart and offers pizza-lovers a new way to experience this East Coast staple, no matter where they live or how they choose to enjoy it," Scott Rodriguez, the company's senior vice president of menu strategy and product innovation, said in a press release.
The New York-style pizza costs $13 for a one-topping version, and will be available until March 13, 2022.
Beyond adding new menu items, the company has been busy changing up its look. Last month Papa Johns ditched its apostrophe and revealed a new logo as part of broader changes to shift away from any references to its controversial founder and former CEO John Schnatter.
And customers who visit Papa Johns' locations will also soon see an updated color palette inspired by the brand's ingredients, such as green for basil, red for tomato and white for dough. Updated locations will feature changes to the kitchen as well as an open floor plan and tweaks designed to make it easier to take orders out, including self-service check out at pick-up counters.
Pizza has been a hit during the pandemic, and Papa Johns has benefited: the chain's stock is up more than 50% for the year.
Papa Johns Reveals New Logo As It Moves On From John Schnatter
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Bryson Tiller Stars In New Papa John's Pizza Campaign With Shaq
Before he was one of the biggest names in music, Bryson Tiller was a SoundCloud rapper with his soon-to-be hit "Don't" on the way, working at Papa John's Pizza in Louisville, Kentucky. Now, the 28-year-old recording artist gets more than that raise and promotion he asked for as an employee as the new face for Papa John's Shaq-A-Roni campaign — which also co-stars Shaquille O'Neal-himself.
MORE: Bryson Tiller Explains How the Long-Awaited Drake Collab Finally Happened
In the 15-second commercial, Tiller trains Shaq — who's known to be a difficult Papa John's part-time employee in previous commercials — on making the proper Papa John's pizza. Tiller is identified as a former employee who only left the company because he became famous. Tiller has been promoting Papa John's Pizza and current specials with his family enjoying PJ pizzas on social media since September.
In a promotional tweet on Twitter, Tiller writes: "#PapaJohnsPartner we got 1 day left so let's do it big: post your pizza night with #ShaqARoni, tag the homies at @PapaJohns, and they'll donate $10 for each post up to $50k to The Papa John's Foundation! Don't miss your shot at donating big, by eating the pizza you love."
#PapaJohnsPartner we got 1 day left so let's do it big: post your pizza night with #ShaqARoni, tag the homies at @PapaJohns, and they'll donate $10 for each post up to $50k to The Papa John's Foundation! Don't miss your shot at donating big, by eating the pizza you love. 🍕🤳
— tiller (@brysontiller) September 20, 2021Tiller spoke on his time making pizzas for the company before the fame with Rob Markman during a 2020 Genius interview, which promoted the anniversary of his 2015 debut album, Trap Soul. He reflects on putting "Don't" on Soundcloud and checking the streams that were continuously climbing during his lunch breaks. See the complete explanation below.
2021 has been tremendous for Bryson Tiller. In May, the RIAA certified his 2017 collaboration with DJ Khaled and Rihanna "Wild Thoughts" 6x platinum. He appeared on new albums by H.E.R., Khaled, Big Sean and fellow Kentucky superstar Jack Harlow. "Luv is Drop," the Tiller and Harlow collaboration, the music video premiered last month, featuring the late-Static Major.
MORE: Travis Scott, Bryson Tiller Reflect on Raising Black Daughters in 'Crazy' Climate
Sololy, Pen Griffey drop a Halloween-inspired mixtape Killer Instinct 2: The Nightmare Before on Halloween and just announced a Christmas-themed mixtape, A Different Christmas, which drops next Friday (Nov.19). "Before we get into my next album, I wanted to share another special project I worked on for you guys," he tweets. "This one was really fun to make. Inspired by Bieber, Ariana, and by one of my loneliest holiday seasons ever.. 'A Different Christmas' releases everywhere next Friday, Nov. 19th."
Before we get into my next album, i wanted to share another special project i worked on for you guys. This one was really fun to make. Inspired by Bieber, Ariana, and by one of my loneliest holiday seasons ever.. "A Different Christmas" releases everywhere next Friday, Nov. 19th. Pic.Twitter.Com/KLi8abcOhC
— tiller (@brysontiller) November 10, 2021Tiller's fourth studio album is slated for 2022 via RCA.
Watch the Bryson Tiller and Shaq-starred commercial now.

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