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Memorial Day Beauty Sales 2025: The Best Makeup, Hair, And Skin Care Deals To Shop This Weekend
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Memorial Day weekend has arrived, and with it, a flood of beauty sales worth clearing some space in your top shelf for. The holiday marks the unofficial start of summer, and this year's Memorial Day beauty deals are ripe for refreshing your glam routine with discounts on editor-loved makeup, skin care essentials, and hair styling tools.
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For 2025, Memorial Day beauty deals deliver across the board, ranging from drugstore staples like Neutrogena makeup wipes to high-end heroes like the Dyson Supersonic Nural Hair Dryer and Tom Ford's Vanilla Sex perfume for women — all at up to 25 percent off. These sales are also the ideal time to give your beauty routine a seasonal refresh: Think curling irons for effortless beach waves, resurfacing body scrubs for smoother, glowier skin, and sheet masks designed to have you radiant for your next rooftop fête or wedding weekend.
Of course, with so many promos hitting your inbox, sorting out what's worth the spend can turn into a full-time job. That's why we've curated the best Memorial Day beauty deals of 2025 — the ones worth your time, your budget, and precious real estate on your bathroom shelf. We focused on high-impact markdowns, brands that rarely go on sale, and products that have been tested and vetted by WWD Shop editors.
Whether you're shopping travel-friendly finds or elevated staples to overhaul your skin care lineup, these are the can't-miss discounts to shop before the weekend's over. Interested in more deals? Check out our guide to the best Memorial Day fashion deals and sneaker sales.
Sign up for WWD Shop's newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer's guides to find the products you need to try ASAP.
neutrogena makeup wipes on sale
Neutrogena Makeup Remover Wipes$9.97 $13.69 27% off
Buy Now at amazon
These soft makeup-removing wipes are soaked in a soap-free solution containing micelles and emollients that gently erase face sunscreens, full-coverage foundations, and even waterproof eyeliner. Pro tip: Keep a pack in your nightstand, and you'll never have an excuse to sleep in your makeup again.
Price upon publish date of this article: $9.97
dyson hair dryer on sale for MDW
Dyson Limited Edition Supersonic Nural Hair Dryer$399.99 $499.99 20% off
Buy Now at nordstrom
Dyson hair tools are only marked down a few times a year, so don't miss this opportunity to nab the sensitive scalp-friendly Supersonic Nural hair dryer for $100 off. WWD Shop contributor Claire Sullivan loves to use the included bowl diffuser to set soft waves.
Price upon publish date of this article: $399.99
body scrub on sale
Tree Hut Vanilla Shea Sugar Exfoliating and Hydrating Body Scrub$7.97 $11.99 34% off
Buy Now at amazon
This affordable body scrub is a top Amazon beauty find — racking up well over 120,000 five-star reviews. We consider it a summer beauty staple for sloughing off dead skin before hitting the beach, and to prep skin for flawless faux tanner application.
Price upon publish date of this article: $7.97
pink lipstick on sale
Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk Original$28 $35 20% off
Buy Now at charlotte tilbury
Few lipsticks hold a candle to Charlotte Tilbury's Pillow Talk pink. After years of testing pink lipsticks, this shade is one of the few that our editors always come back to for its super flattering tone that always makes lips look natural-yet-defined in photos.
Price upon publish date of this article: $28
blue tube of sunscreen
Bioré UV Aqua Rich Daily Hydrating Facial Moisturizer with SPF 50$13.59 $15.99 15% off
Buy Now at amazon
There's one rule that no one's exempt from come summer: Wear sunscreen every day. That's something you'll look forward to when you have this acne-safe SPF from Bioré on hand — it feels more like a great gel moisturizer than a true facial sunscreen.
Price upon publish date of this article: $13.59
Memorial Day Beauty Sales 2025: Top Makeup, Hair & Skin Care Deals
Colourpop Stone Cold Face & Eye Brush Set$29.25 $39 25% off
Buy Now at colourpop
Upgrade your glam game with a fresh set of makeup brushes. This kit from Colourpop comes with a whopping 15 brushes for the face and eyes, plus a roll for easy storage.
Price upon publish date of this article: $29.25
eyeshadow palette
Morphe 9M Midnight Dune Artistry Palette$9.80 $14 30% off
Buy Now at ulta
A great eyeshadow palette doesn't have to cost you an arm and a leg. This highly-rated Morphe option, for example, offers a range of gorgeous neutrals in varying finishes for under $10.
Price upon publish date of this article: $9.80
perfume
Tom Ford Vanilla Sex Eau de Parfum$193 $255 24% off
Buy Now at saks fifth avenue
You can expect some serious compliments when you spritz on this Tom Ford perfume. The warm gourmand scent has notes of sandalwood that add depth to the vanilla-forward fragrance profile.
Price upon publish date of this article: $193
silk pillowcase
Slip Silk Pillowcase$71.40 $105 32% off
Buy Now at shopbop
Level up your beauty sleep with Slip's 100 percent silk pillowcase. It's gentler than materials like cotton, promising less hair breakage and skin creasing over time.
Price upon publish date of this article: $71.40
face wash
Sulwhasoo Gentle Cleansing Foam$30.40 $38 20% off
Buy Now at sulwhasoo
A great face wash is a must for the steamy summer days on the horizon. Go with this editor-loved Sulwhasoo formula that gently removes makeup and leaves skin feeling supple, not stripped. Then shop more editor-recommended Sulwhasoo skin care products here.
Price upon publish date of this article: $30.40
sheet mask set
Loops Beauty A Week on Loop Sheet Mask Set$45 $57 21% off
Buy Now at loops
This high-value set includes nine sheet masks that target skin concerns ranging from fine lines to acne to dullness. Grab it for over 20 percent off, and you'll be set for plenty of 'me time.'
Price upon publish date of this article: $45
curling iron
Bio Ionic Long Barrel Curling Iron$73 $149 51% off
Buy Now at sephora
ICYMI, beach waves are the new bombshell blowout. This Bio Ionic curling iron is an easy way to achieve the look with its 1.25-inch barrel — just add salt spray.
Price upon publish date of this article: $73
lip plumping gloss
Makeup by Mario Moistureglow Plumping Lip Color$16.80 $24 30% off
Buy Now at sephora
A tinted lip balm is a workhorse for easy breezy glam this time of year. Makeup by Mario's Plumping Lip Color is the kind you can apply on-the-go for fuller-looking lips and a hit of lightweight hydration.
Price upon publish date of this article: $16.80
red light therapy mask
HigherDose Red Light Face Mask$278 $349 20% off
Buy Now at higherdose
Consider this your cue to get into red light therapy: Higherdose's editor-approved LED face mask is 20 percent off right now. Use it nightly for brighter, bouncier skin.
Price upon publish date of this article: $278
Top Memorial Day Beauty Deals of 2025Sephora: Get up to 50 percent off select makeup, skin care, and more. No promo code needed.
Ulta: Save up to 40 percent off bestselling makeup, hair tools, skin care, and more through May 26.
Violet Grey: 15 percent off orders $250+, 20 percent off $500+, and 25 percent off $1,000+.
Nordstrom: Enjoy up to 60 percent off of luxury beauty buys from brands like Tom Ford, Clinique, and Laura Mercier.
Angela Caglia: Take 20 percent off sitewide from May 23 to May 26
BeautyStat: 30 percent off at Ulta from from May 23 through May 26.
ColourPop: 25 percent off sitewide from through May 28 (no promo code needed); 30% off at Ulta on all blushes through May 26 including the bestselling cheek formulas: Liquid Blush, Blush Stix, Pressed Powder Blush & Instant Crush Lip & Cheek Balm.
Eve Lom: BOGO on 100ml Rescue Mask + Moisture Mask through May 27.
Farmacy: 20 percent off sitewide from from May 23 to May 27. Spend $75+ for a 4-piece skincare set ($33 value) and $95+ for the full set plus a canvas tote ($49 value).
Flamingo Estate: 15 percent off bath & body products, including sets, from May 24 to May 26
Herbivore: 25 percent off all orders $100+ from from May 25 to May 26 at herbivorebotanicals.Com.
Higherdose: 20 percent off sitewide from through May 26 with code MDW2025.
Isla Beauty: 25 percent off sitewide with code Memorial25; free shipping on orders over $80.
Mara: 20 percent off Sea Kale Sunscreen Sérum and a free gift with $40+ orders.
Nette: 25 percent off at Sephora.
Peace Out: 25 percent off sitewide from through May 26 (excludes select items).
Pura: Up to 20 percent off sitewide from through May 26.
Rodan + Fields: 20 percent off sitewide through May 27, and all new customers can receive 25 percent off their first order with code WELCOME25 through the end of May.
Refy: 15 to 25 percent off sitewide from May 29 to June 5 for Refy World members, depending on membership level.
Seen: 20 percent off orders under $100 and 25 percent off orders over $100 from through May 27; free shipping over $50.
Slip: 25 percent off almost everything and up to 60 percent off select styles through May 28.
Sol de Janeiro: Free beauty bag + minis ($59 value) with $100+ orders through May 26 at soldejaneiro.Com.
Sulwhasoo: 20 percent off select items through May 27.
Vacation: Up to 35 percent off sitewide from through May 26; free shipping over $45, free gift with $75+ orders, and a free White Hat with $100+ orders.
Since 1910, WWD — often referred to as "the fashion bible" — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the AuthorClaire Sullivan is a contributing writer for WWD, where she writes and edits beauty, fashion, and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She's tested hundreds of products during her time as an editor, so she's well-versed in selecting the products that make a meaningful difference in your skin and hair.
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25 Must-See Deals To Snag At Amazon's Summer Beauty Sale — From $8
Calling all beauty fanatics: Now's the time to stock up on your skincare, haircare, and makeup essentials.
In case you haven't heard, Amazon's Summer Beauty Event just kicked off for its third year in a row. Through Sunday, May 11, shoppers can score massive discounts on tons of top-rated brands, including Laneige, CeraVe, Olaplex, and Armani Beauty. We rounded up the 25 best deals in every department to add to your cart today, with markdowns of up to 56 percent off. But hurry — these beauty finds aren't guaranteed to stay on sale or remain in stock over the next two weeks.
Best Amazon Beauty Deals Overall 56% Off: Revlon One-Step Volumizer Plus Hair Dryer and Styler, $31 (orig. $70) Popular Pick: Eos Shea Better Body Lotion, $9 (orig. $11) Laneige Lip Glowy Balm, $15 (orig. $19) Grande Cosmetics GrandeLash-MD Lash Enhancing Serum, $25 (orig. $36) L'Oréal Paris Revitalift Triple Power Moisturizer, $19 (orig. $30) Oral-B Pro 1000 Electric Toothbrush, $50 (orig. $66) RoC Retinol Correxion Under-Eye Cream, $21 (orig. $30) Mother's Day Gift: Armani Beauty Acqua Di Gioia Eau De Parfum, $111 (orig. $130) Waterpik Cordless Pearl Water Flosser, $46 (orig. $70) Grace and Stella Under-Eye Masks, $16 (orig. $29) The best beauty deals we spotted include a trending Eos body lotion, a Laneige lip balm that rarely goes on sale, and a citrusy perfume by Armani Beauty that would make an excellent Mother's Day gift (hint hint). You can also score 56 percent off on the ever-popular Revlon blow-dry brush, which combines the functions of a round brush and hair dryer in one handy device. More than 10,000 Amazon shoppers have already snapped it up this month, so act fast to grab it while it's under $35. Revlon One-Step Volumizer Plus Hair Dryer and Styler Amazon Shop Now You can peruse all of our favorite beauty deals in one place at PEOPLE's Amazon Storefront. We rounded up the absolute best skincare, haircare, and makeup to snag during Amazon's Summer Beauty Event. Best Amazon Skincare Deals Restock your skincare collection while this popular neck cream, brightening micellar water, and more favorites are marked down. Tons of reviewers rave about this CeraVe night cream, whose unique formula is hydrating yet lightweight, making it ideal for summer. And for days in the sun, pick up this popular Neutrogena facial sunscreen with SPF 70 to thoroughly protect against harmful UV rays. CeraVe PM Facial Moisturizing Night Lotion Amazon Best Amazon Haircare Deals Tons of top-rated haircare is also on super sale at the Summer Beauty Event, like this Ouai heat protectant spray and the highly coveted Shark FlexStyle that users compare to the Dyson Airwrap. This Luseta shampoo and conditioner duo uses mint and rosemary to invigorate the scalp and encourage hair growth. "Since using it for the past month, I have seen thicker hair, less hair loss, and I am in love with the tingly sensation that it has on my scalp," one reviewer shared. Luseta Rosemary and Mint Shampoo and Conditioner Set, $26 with coupon Amazon Best Amazon Makeup Deals We also rounded up beyond-impressive makeup deals to shop during the event. More than 82,000 customers have given this Maybelline mascara a five-star rating; it packs on volume, definition, and length in one fell swoop. And another lot of shoppers swear by the iconic Clinique Black Honey lipstick, which provides a sheer wash of natural pigment that can be built to a rich berry hue. Maybelline New York Sky High Mascara Amazon Amazon's Summer Beauty Event is bursting with can't-miss markdowns right now. Shop our picks while they're on sale now through May 11. Eos Shea Better Body Lotion Amazon Laneige Lip Glowy Balm Sephora Grande Cosmetics GrandeLash-MD Lash Enhancing Serum Amazon Armani Beauty Acqua Di Gioia Eau De Parfum Amazon Ouai Travel-Sized Leave-In Conditioner Spray Amazon RoC Retinol Correxion Under-Eye Cream Amazon Oral-B Pro 1000 Electric Toothbrush Amazon Clinique Black Honey Almost Lipstick Amazon L'Oréal Paris True Match Lumi Glotion Amazon Waterpik Cordless Pearl Water Flosser AmazonOur Beauty Writer's Guide To Sephora's Memorial Day Sale
32 items in this article 32 items on sale!
Photo-Illustration: The Strategist; Photos: Retailers
Sephora has joined the Memorial Day sales fray, offering up to 50 percent off select items from brands such as Fenty Beauty, Clinique, and Glossier through May 26. As a beauty writer, I'm always excited to go digging in Sephora's massive bargain bin; after sifting through over 800 items, I've brought you all the best deals on Strategist-approved products, including our Best-in-Class CC cream; clean mascara for full, fluffy lashes; and lightweight yet hydrating moisturizer.
Updated on May 26, 2025Along with a price and stock check, we added a Makeup By Mario eyeshadow palette to replace the sold out Yves Saint Laurent mini palette.
Dubbed our best overall CC cream, this IT Cosmetics tinted moisturizer offers medium-to-full coverage with a natural, shine-free finish. It's formulated with SPF 50, hyaluronic acid, peptides, and antioxidants for extra anti-aging benefits.
This vivid-red lipstick from Charlotte Tilbury doesn't accentuate lines on the lips, and the diamond-tip applicator makes it easy to apply, according to makeup artist Natalie Dresher.
Fenty's Pro Filt'r concealer has both a wide shade range — there are 50, to be exact — and a creamy, buildable consistency for lighter or fuller coverage.
Rihanna's Killawatt highlighter is also on sale. The "Mo' Honey/Afternoon Snack" colorway is one of Strategist contributor Rio Viera-Newton's all-time favorite combos for eye shadow. "I apply both of these to my lids and instantly feel put together and glam," she says.
Glossier's Stretch Fluid foundation is Strategist writer Arielle Avila's go-to everyday foundation thanks to its natural finish, lightweight texture, and moisturizing ingredients such as squalene and glycerin.
Avila is also a fan of this Sephora Collection concealer, which she tested against Tarte's iconic Shape Tape and concluded was even better. "My Sephora under eye looked like a bright-eyed version of myself, like those days when I've gotten eight hours of sleep and drank my full 64 ounces of water," she writes.
With warmer weather on the horizon, it's time for me to switch to cream products, which are more lightweight, over powders, which are heavier and cakier. I've been eyeing this Make Up For Ever palette, which offers multiple shades that can be mixed to create a custom foundation, concealer, bronzer, contour, blush, or highlighter.
Viera-Newton reaches for Milk's Kush High-Volume Mascara for a glam night out because it makes her lashes look especially big and fluffy.
If you prefer something hardier, Milk's waterproof Rise mascara is also on sale. It's our favorite lengthening waterproof mascara, but it's not too abrasive or difficult to take off at night.
Urban Decay can't keep this pan of ultraglittery eyeshadow in stock — TikTok keeps selling it out.
When I tested these myself, I found Bobbi Brown's eyeshadow sticks to be highly creamy, pigmented, and easy to blend; just one swipe was enough to cover my whole lid with a wash of color.
Here's a moonlight-inspired eye-shadow palettes from Makeup By Mario that's perfect for touching up your inner-corner highlight.
I'd trust Huda Beauty with any product designed to cement a full beat.
According to makeup artist Rachael Edwards, the rich shades of Lys Beauty's cream blushes are perfect for deeper skin tones. "It applies well over and under foundation and comes in gorgeous peach and mauve shades that blend perfectly with my brown complexion," she says.
First Aid Beauty's Repair Cream is thick and hydrating without being greasy. I always keep a bottle on hand for my eczema-prone elbows.
Clinique's buttery cleansing balm, once massaged onto dry skin and splashed with water, swiftly transforms into a milky oil. It rinses really clean with no residue, assures medical esthetician Jordana Mattioli.
Long, fluffy lashes become a hair more attainable with this well-reviewed serum from Grande Cosmetics, which promises to show results in six-to-eight weeks.
Ole Henriksen's Banana Bright Face Primer is infused with vitamin C to help even skin tone and impart a "dewy, healthy-looking glow."
Dermatologist Y. Claire Chang recommends this serum from Murad to diminish the look of acne scars and marks.
These Peter Thomas Roth Resurfacing Peel Pads are a more grown-up version of the Stridex pads I used to swipe over my face as a teen.
Tula's probiotic moisturizer has a been a longtime favorite of Viera-Newton's. "It's nourishing without at all being sticky or pore clogging, and it penetrates deeply to make skin look brighter and even more healthy," she says.
Last summer, during a relentless heat wave, I stuck this aloe, cucumber, and green tea–infused facial spray in my fridge; when I pulled it out and gave myself a spritz, I felt instantly cooled and refreshed.
For those with combination skin, board-certified dermatologist Dr. Claire Wolinsky recommends Matter of Fact's Minimalist moisturizer. It has a lighter consistency that won't clog pores but will moisturize without feeling heavy.
Our Best-in-Class facial-cleansing brush, FOREO's Luna device is quite gentle for all skin types while providing your pores with a deep, thorough cleanse.
Drybar's blow-dryer brush is extremely versatile; its combination of tufted and nylon bristles allows for both tension and control to give the hair less frizz and more shine.
T3's newest hair dryer boasts "Heat ID Technology" that creates personalized airflow and heat settings that will give you the most optimal blowout based on your hair type and texture.
With its titanium plates that generate high levels of heat, this BaBylissPro straightener is perfect for thick, curly, and textured hair. It can even double as curling iron because the tops of the plates heat up as well.
Actress Heather Morris describes this Maison Louis Marie fragrance as a blend of sandalwood, cedarwood, nutmeg, and amber wood. "It sounds like a pretty masculine scent — which I sometimes describe myself as masc or tomboyish — but it still feels feminine," she says.
Donna Karan's Cashmere Mist fragrance has enjoyed a bit of a revival lately. It has notes of Moroccan jasmine, lily of the valley, and warm sandalwood. Singer Justine Skye describes it as "what heaven would smell like."
This adorably mini coffret set from Ellis Brooklyn contains four summer-ready scents, from clean, musky Myth to creamy Vanilla Milk.
This Margiela by the Fireplace candle smells warm and woodsy with a touch of cinnamon, according to florist Ryan Norville.
Nette's the Magician candle has notes of palo santo, sandalwood, and cardamom — and comes in a heavy, luxurious glass jar that can be repurposed.
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