Georges Jacques Danton, revolución, corrupción y muerte.
Domino's Brings Back Emergency Pizza Promo With Twitch's The Glitch
Dive Brief:Domino's first launched its Emergency Pizza program last year in an effort to help reinvigorate sales after a pandemic boom. Following its success, the pizza chain is bringing the offer back, this time on a larger scale. The Emergency Pizza deal was one of the largest in Domino's 63-year history and resulted in two million people joining the chain's loyalty program, the Wall Street Journal reported, a total that represents about two-thirds of all new enrollees last year.
"We launched our Emergency Pizza program last year and customers loved it so much we knew we had to bring it back in a big way," Trumbull said in a statement.
To be eligible for the Emergency Pizza offer, consumers must place a delivery order online or a digital carryout order of $7.99 or more. After the order is confirmed, consumers will receive the promotion automatically within their Domino's Rewards account.
To promote the offer, Domino's teamed with Twitch to activate within The Glitch. The pizza chain was previously announced as a launch sponsor for The Glitch, an activation within Fortnite which features a network of playable worlds, including a dedicated Domino's space. The brand experience launches Oct. 14 and will allow players to experience a "Red vs. Blue" player map where they can compete to maintain control of a Domino's storefront. Players will also have access to an Emergency Pizza feature, which can be used to fully restore their health.
Domino's additionally will be collaborating with gaming influencers to host livestreams as they navigate through the branded experience within The Glitch. The tie-up with Twitch could help Domino's gain a stronger foothold in the gaming space. For Twitch, additional traffic for its new experience in Fortnite could help the livestreaming platform improve advertising revenue at a challenging time, as the company is still a money-loser for Amazon.
In another promotional play, the pizza chain teamed with nail brand Olive & June to help relieve nail emergencies. Co-branded products include an Emergency Pizza Mani Kit and instant manicure press-on nails, the latter which includes three designs: "I Heart Pizza French," "Secret Sauce Velvet" and "Extra Cheese Please." Consumers can purchase the items beginning Oct. 17 exclusively through Olive & June's website. Additional brand partnerships will be revealed in the coming months, per details shared with Marketing Dive.
Domino's is no stranger to buzzy marketing plays. The chain in August teamed with TV personality Simon Cowell for an ad campaign promoting new quality control measures. Last winter, the chain announced plans to award $500,000 in grants for snow plowing to ensure that carryout customers can access the pizza chain even amid inclement weather.
Domino's in the second quarter reported U.S. Same store sales growth of 4.8%, according to its latest earnings report. Additionally, the chain reported global retail sales growth, excluding foreign currency impact, of 7.2%.
Domino's Emergency Pizza Promotion Is Back With New Amazon/Twitch Partnership
Domino's Pizza is bringing back its successful Emergency Pizza promotion, which offers customers a free medium two-topping pizza for the future after placing an initial online order through Jan. 19, 2025. This time, the BOGO coupon will be returning in partnership with Amazon and Twitch for an in-game Fortnite tie-in, as well as nail polish brand, Olive & June.
The Emergency Pizza promotion was first rolled out in October 2023 as a $1 million pizza giveaway for anyone saddled with student debt and has since evolved into a creative twist on the classic BOGO coupon. Domino's CEO Russell Weiner said earlier this year that Emergency Pizza "performed better than any BOGO deal [he] has done in [his] career," as it not only drove increases orders, but also new loyalty members.
This time, Domino's Emergency Pizza marketing promotion is returning with two brand integrations—both of which appear to be geared toward different Gen Z demographics. The Amazon/Twitch partnership will integrate the Domino's coupon into a new Fortnite game, The Glitch, which launches next week. Players will be able to see a red vs. Blue Domino's-branded player map, and capture and control a Domino's storefront. Players will also be able to activate an Emergency Pizza to restore their in-game health.
The second partnership is with nail polish brand, Olive & June. The Domino's Olive & June Emergency Pizza kit will be available for purchase through the nail art company's website starting Oct. 17, and it comes with two exclusive Domino's colors in red for carryout and blue for delivery, as well as pizza-themed nail art stickers. The company will also be selling a separate "instant mani" kit with Domino's-themed press-on nails in styles including, "I Heart Pizza French," "Secret Sauce Velvet," and "Extra Cheese Please." The latter style comes with the pizza-themed nail art stickers.
"Not only is Domino's Emergency Pizza program back, but it's in more places than ever," Kate Trumbull, Domino's senior vice president and chief brand officer, said in a statement. "We're excited to launch a series of new, unexpected brand partnerships that consumers can have fun with. Domino's has partnered with Amazon and Twitch, as well as Olive & June to bring Emergency Pizza to life in two completely different, yet very entertaining ways."
Trumbull hinted that more brand partnerships will be coming to Domino's soon for the Emergency Pizza promotion.
Contact Joanna at [email protected]
Man Ordered Domino's Pizza Every Day For More Than A Decade Until Employees Saved His Life
If you could eat your favorite food every day of the week for the rest of your life, would you?
Perhaps you have a penchant for creamy carbonara, love chowing down on tacos or literally can't get anything done until you've finished your afternoon grilled cheese with a side of fries - sometimes your preferred meal just hits the spot, right?
For one food lover named Kirk Alexander, his ride-or-die was a Domino's Pizza.
Every day for a decade he would order a fresh pizza from his local eatery in Salem, Oregon.
Kirk Alexander ordered from Domino's everyday (Joe Raedle/Getty Images)And due to his daily takeaway requests, it's fair to assume the branch's employees expected to see Alexander's name pop up on a ticket at least once during their shift.
But in 2016, workers at the joint became worried when they realized they hadn't received an order for Alexander for 11 days.
Naturally, you would assume that perhaps the man had gone on vacation or had simply grown sick of digging into pizza.
Sarah Fuller, who was managing the branch at the time, explained: "A few of my drivers had mentioned that we hadn't seen his order come across our screen in a while, so I went and looked up to see how long it had been since he last ordered and it was 11 days, which is not like him at all."
Staff at Domino's asked a driver to go to Alexander's house to see whether things were okay.
While there, they spotted lights on in the home and the sound of the TV audible through the door.
The man ordered pizza from Domino's in Salem (Google Maps)However, when the driver knocked, no one answered the door - prompting the dedicated employees to call the police and ask them to investigate the missing person further.
When the Marion County Sheriff's officers arrived at Kirk's house, they heard a man 'calling for help from within the residence' and broke the door down.
Inside, they found Kirk 'in need of immediate medical attention'. He was subsequently rushed off to a local hospital, where he was stabilized.
After helping to save his life, staff from the pizza place visited Kirk in the hospital with flowers and cards - although no pizza.
The customer was aware that he owed the staff a great debt of gratitude, but the pizza employees brushed that off.
"[He is] just an important customer that's part of our family here at Dominos," Fuller said.
Kirk Alexander was hospitalized after being found (Facebook)"He orders all the time so we know him. I think we were just doing our job checking in on someone we know who orders a lot.
"We felt like we needed to do something."
The Domino's employees did end up getting some rewards for their efforts in an appearance on Good Morning America, where they were given some tickets for a group of them to go and see 2016's Captain America: Civil War in cinema.
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