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Noodles & Company Rolls Out Mac & Cheese Promotion For July
Noodles & Company is offering a lineup of curated mac & cheese items for July.
The Broomfield, Colo.-based fast-casual chain of 469 restaurants is making the "Mac & Cheese Mashup Menu" available for online orders only, all at a starting price of less than $9 throughout the month.
The items are:
4-Cheese Alfredo Mac: Elbow macaroni noodles in a four-cheese Alfredo sauce topped with MontAmoré cheese, recommended with the addition of Parmesan-crusted chicken at an additional charge
Cheesy Broccoli Mac: Elbow macaroni in a cheddar & Jack cheese sauce with broccoli, recommended with grilled chicken
Crispy Jalapeño Mac: The same as the Cheesy Broccoli Mac, but with fried jalapeño peppers instead of broccoli. It's also recommended with grilled chicken.
Additionally, DoorDash Pass members are being offered a Korean Meatball Mac & Cheese, which is the same macaroni in cheddar and Jack cheese sauce with meatballs tossed in Gochujang barbecue sauce.
Noodles Rewards members are also being offered a $1 side make with any purchase of $15 or more. That can be redeemed once per day for the whole month.
This "Macapalooza" promotion is centered around National Mac & Cheese Day, July 14, and comes as the chain is working to revamp its menu amid declining sales.
Although Noodles & Company offers a wide variety of globally influenced noodles dishes, it's mac & cheese items are by far its most popular dishes: It sold nearly 10 million mac & cheese bowls last year, the company said in a press release announcing Macapalooza.
"With this fan favorite menu item, we are thrilled to celebrate National Mac & Cheese Day all month long with the best-tasting mac & cheese you can find anywhere," CEO Drew Madsen said in the release. "To show our appreciation for our Noodles Rewards members, this month is packed with special offers and exclusives, including our Mac & Cheese Mashup Menu, featuring creative twists on the original recipe and unique food collaborations inspired by our guests. We can't wait to hear what you think."
Madsen, in his efforts to turn around the struggling chain, has said that, apart from working with consulting firm The Culinary Edge to revamp the menu, rollout of which is expected in the first half of next year, he and his team are seeking more ways to leverage the chain's fairly robust digital platforms. More than 50% of the chain's sales are already ordered digitally.
Contact Bret Thorn at [email protected]
Mac And Cheese Day Comes Early To Noodles & Company
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Noodles & Company Enters Support Agreement With Activist Investor Hoak & Co.
Noodles & Company has entered into a support agreement with activist investor Hoak & Co. And related companies as it continues to struggle with sales and traffic.
As part of the agreement, the Broomfield, Co.-based chain has appointed Hoak investor and vice president Britain Peakes to its board of directors, effective June 10, and Hoak has agreed to maintain its investment at around 9.48% of outstanding shares and support the current executive board.
In a press release, Noodles & Company said Peakes' role at Hoak & Co., includes sourcing, due diligence, transaction negotiation and execution, portfolio management, and financial analysis across real estate, private equity, and public equity sectors.
"We have a productive and collegial relationship with Hoak & Co., and we share a commitment to building and increasing shareholder value," Noodles & Company chairman of the board Jeff Jones said in a statement.
Peakes said she was looking forward to her new role.
"I have long admired the Company's commitment to quality, innovation, and guest satisfaction," she said. "As a director, I look forward to contributing to the Company's strategic growth initiatives in support of its mission to deliver exceptional dining experiences."
Noodles & Company has been struggling since customers responded badly to a price hike in February of 2023 which led to the departure of then-CEO Dave Boennighausen and the eventual appointment of Panera veteran Drew Madsen.
The new CEO has since implemented a plan to turn the company around, including revamping the menu, implementing tech updates, and raising standards at underperforming restaurants within the 470-unit chain.
During the chain's most recent earnings call, for the quarter ended April 2, when same-store sales were down by 5.4%, revenue was down by 3.7%, margins fell by 3.4%, and the company booked a net loss of $6.1 million, Madsen warned that it would take time for the plan to take effect, with a full menu rollout planned for 2025.
Contact Bret Thorn at [email protected]
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