Dairy Queen promoting its ranch dressing by giving away free merch - Fox News

Dairy Queen is now serving chicken strips with Hidden Valley ranch dressing -- and the company has gone through a lot of work to let customers know of this menu update.

Some customers who left positive reviews on the fast food chain's ranch dressing online were rewarded with ranch-themed care packages.

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One TikTok user by the name of Kris documented her Dairy Queen package Wednesday with an unboxing video, which has received more than 1.1 million views.

She had posted a tweet in April that said, "DQ ranch is unbeatable." By mid-September, Dairy Queen's official Twitter account reached out and asked Kris to shoot the company a direct message, so it could send her "a little something to feed your ranch obsession."

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Kris, 21, was given an embroidery kit, a puzzle and a 24-by-30-inch canvas and paint set. The three items were all ranch-themed and retail for $15, according to Dairy Queen's new merchandise website, which has been dubbed the "House-Made Collection."

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It was not clear whether Dairy Queen has given away any of its $150 corn hole sets. The item is so in-demand, it's listed as sold out on the company's website.

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"DQ and Hidden Valley Ranch are bringing new meaning to 'house-made' with the launch of the House-Made Collection – handcrafted fun to pair with house-made flavor… all from the comfort of home," a Dairy Queen spokesperson wrote to Fox News as an explanation for its new ranch-themed merch.

The "exclusive collection of curated at-home activities" is meant to pay homage to the chain's new DQ Chicken Strip Basket, which is now served with house-made Hidden Valley Ranch, the spokesperson confirmed.

The soft-serve ice cream and quick-service restaurant is not the first to dabble in food-themed merchandise.

In the last year, McDonald's has teamed up with rapper Travis Scott to sell a McNugget-shaped body pillow while KFC has teamed up Crocs to sell chicken-scented clogs after a successful run at New York Fashion Week.

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Other popular fast food chains like Taco Bell and Dunkin' have notable merch stores that sell everyday apparel, accessories and more.

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