A loyalty boom for David's Bridal using mobile wallet technology - MarTech
David's Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Their legacy printed coupon system was complicated for their both customers and store associates. But updating the system was no small task. The company started in 1950 as a single bridal salon in Florida and has grown to an international brand. They have over 300 stores located throughout the US, Canada, and the UK, plus additional franchises in Mexico. Fully one third of US brides purchase their dress from David's Bridal. The sheer scale of moving from a legacy print-based coupon system to a 21 st century digital loyalty program required a platform with robust capabilities that could easily align with David's Bridal's digital transformation goals. Kelly N. Cook, EVP, Chief Marketing, & IT Officer at David's Bridal explained that part of their digital transformation strategy included evaluating...