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Best Nordstrom Black Friday Deals: Good American, Tory Burch & More

What is Black Friday?

Black Friday is the day following Thanksgiving in the United States, traditionally marking the start of the holiday shopping season. The term "Black Friday" originated in the 1960s and refers to the point in the year when retailers begin to turn a profit, moving from being "in the red" (indicating losses) to "in the black" (indicating profits). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.

Are online Black Friday deals better than in-store deals?

Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Plus, shopping online allows you to avoid crowds and shop from the comfort of your home. Trust us, we recommend not storming the local Macy's and instead finding the best deals from us.

How can I best prepare for Black Friday sales?

To prepare for Black Friday, start by making a shopping list of items you want and compare prices in advance to catch the best deals. Be sure to bookmark your favorite retailers and set up accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals, and follow us on Instagram for real-time updates on flash sales.

80+ Black Friday Deals To Shop Right Now - Well+Good

Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission

The biggest shopping weekend of the year is officially here, and it's the perfect opportunity to save on your favorite products or buy presents for people on your holiday shopping list. Black Friday, which was once a one-day shopping bonanza, has morphed into a month-long sales event—which is both a gift and a curse. There are a plethora of incredible deals on offer, but sifting through the vast array of sales can be overwhelming for even the most deal-hungry shoppers. To ensure you don't miss the best sales, Well+Good compiled a list of the best Black Friday deals that you can shop right now, including markdowns on beauty, home, kitchen, fitness, and more.

BEST BLACK FRIDAY DEALS TODAY:

– Bon Charge: 25% off– Needed: 25% off – EBY: up to 30% off sitewide– Knix:up to 60% off– Rest Religion:up to 45% off – RoseSkinCo: 30% off– Redken: 20% off + free shipping– Made In Cookware: 30% off + free cookware– Solawave: BOGO-free all skincare kits

In order by category, here are the best Black Friday sales you won't want to miss. You'll also want to bookmark this page as Well+Good editors will be updating it regularly with the most coveted deals and discounts.

Best wellness deals

Bon Charge: Up to 25% off sitewide on sauna blankets, red light masks, PEMF mats, and more.

HigherDose: 20 percent off sitewide with the promo code BFCM and free gift with purchase over $500 through December 8.

Needed: 25 percent off new nutritional supplements with promo code BESTDEAL through December 8.

Hatch: Up to 17 percent off select devices through December 2.

Best sex toy deals

Foria: 30 percent off on sexual wellness items and a free gift with purchase over $50 through December 2.

Maude: 15 percent off sitewide and up to 40 percent off on select items through December 3.

Lelo: Up to 60 percent off on sexual wellness products.

Womanizer: Up to 50 percent off sitewide on sexual wellness products through December 9.

Best bedding deals

Bearaby: Up to 30 percent off on weighted blankets and more through December 8.

Buffy: 25 percent off sitewide through December 3.

Brooklinen: 25 percent off sitewide on bedsheets, pillows, and blankets.

Piglet in Bed: 20 percent off on linen bedsheets and more.

UnHide: Up to 30 percent off sitewide on blankets, pillows, pet beds, and more through December 3.

Cozy Earth: Up to 45 percent off sitewide on luxury bedding and loungewear through December 3.

Coyuchi: Up to 60 percent off on organic bedding, bath towels and sleepwear through December 2.

Ettitude: Up to 50 percent off sitewide on bedding through November 30.

Parachute: 30 percent off sitewide on bedding and bath essentials and up to 75 percent off on sale items.

Best mattress deals

Avocado: Up to 20 percent off on mattresses, 50 percent off on bedding, and 10 percent off on pillows, furniture, and bath and body products through December 4.

Eight Sleep: $250 off the Eight Sleep Pod 4, $400 off the Pod 4 Ultra, and $100 off the Sleep Essentials Bundle through November 22.

Helix: 25 percent off sitewide and a free Bedding Bundle with a Luxe or Elite Mattress Purchase through December 8.

Leesa: Up to 30 percent off on select mattresses until December 17.

Nolah: 35 percent off sitewide through December 9.

Tuft & Needle: Up to 30 percent off on mattresses and up to 20 percent off on bedding and accessories.

Vaya: $300 off any mattress with promo code VAYA300 through December 31.

Zinus: Up to 50 percent off on Ultra Cooling Green Tea Memory Foam Mattress and 10 percent off on purchase over $1,000 with promo code BLACKFRIDAY10 through December 2.

Best home deals

Article Furniture: Up to 40 percent off on furniture.

BenchMade Modern: 25 percent off sitewide on couches through December 4.

Blueland: Up to 30 percent off with purchase $60 or more through December 8.

Boroux: Use code WELL20 for 20 percent off sitewide through December 6.

Castlery: Up to $650 off on furniture, home decor, and more.

Dyson: Up to $300 off Dyson vacuums and more.

Mila: Up to 43 percent off smart purifiers.

Sproos: 20 percent off on shower bundles and 30 percent off of the Lookin' Good Bundle through December 2.

Tushy: Up to 40 off on bidets through November 28.

For more, see the best Black Friday home deals.

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Best kitchen deals

Anyday: Up to 50 percent off on select microwavable cookware.

Beast: Up to 30 percent off sitewide on blenders, bundles, and more.

Great Jones: Up to 50 percent off sitewide through December 2.

Made In Cookware: Up to 30 percent off and a free gift with select cookware sets.

Our Place: Up to 40 percent off sitewide through December 3.

Year & Day: 20 percent off on dining ware and 25 percent off on bundles.

Best apparel deals

Jenni Kayne: 25 percent off on select items through December 2.

J.Crew: Up to 50 percent off almost all items and an additional 60 percent off on products on sale.

Madewell: 50 percent off on apparel, shoes, and accessories with promo code MADEBETTER.

Lake: 25 percent off sitewide on pajamas and loungewear and up to 50 percent off on select styles through December 2.

Cuyana: Up to 30 percent off on select products through December 2.

Best activewear and shoe deals

Athleta: 30 percent off sitewide through December 2.

Beyond Yoga: 25 percent off sitewide and up to 75 percent off on sale items through December 2.

Adidas: Up to 70 percent off on sneakers, workout apparel, and more through November 30.

Nike: Up to 60 percent off on select items and an additional 30 percent off with promo code BFRIDAY.

Brooks Running: Up to 35 percent off on select footwear and apparel through December 4.

Allbirds: Up to 50 percent off sitewide on footwear.

Rothy's: Up to 30 percent off sitewide.

Best underwear deals

EBY: Up to 40 percent off EBY's editor-beloved bras, undies, and more—no promo code needed.

Knix: Up to 60 percent off on wireless bras, seamless undies, bodysuits, and more through December 2.

TomboyX: 30 percent off sitewide on underwear and more through December 1.

ThirdLove: Up to 50 percent off sitewide and an additional 25 percent off with purchase over $125 through December 3.

Comrad: Up to 50 percent off sitewide and Buy 2, Get 1 Free with promo code JOY30 through December 8.

Best beauty deals

Ulta: Up to 50 percent off on skincare, haircare, makeup, and fragrances.

Sephora: Up to 50 percent off on bestselling beauty products.

For more, see the best Black Friday beauty deals.

Best skincare deals

Rest Religion: Up to 45 percent off sitewide on serums, moisturizers, and more through December 2.

RoseSkinCo: Up to 30 percent off IPL hair removal devices, electric shavers, and more skincare tools.

PMD Beauty: 40 percent off sitewide with promo code FRIDAY40 through December 2.

Clearstem: 26 percent off sitewide with promo code BF2024 through December 3.

Eight Saints: 30 percent off with promo code BLACK30 through December 2.

Filorga: 30 percent off on select items with the promo code CYBERWEEK through December 6.

Medik8: 30 percent off on the award-winning Crystal Retinal and more skincare through December 3.

Perricone MD: Skincare deals starting at $15 with promo code CYBER24 through December 3.

Tower28 Beauty: 28 percent off sitewide and free with purchase $50 or more through December 1.

Tula: 30 percent off sitewide.

Best makeup deals

Benefit Cosmetics: 30 percent off sitewide and free shipping with the promo code BF30.

Ilia: Up to 20 percent off sitewide and 25 percent off on purchase over $125 through December 2.

Glossier: 25 percent off sitewide or 30 percent with purchase over $100.

Jones Road Beauty: Up to 25 percent off Jones Road kits.

Kosas: 25 percent off sitewide and a free gift with purchase over $100 through December 2.

Lawless Beauty: 30 percent off sitewide with promo code SAVE30.

Merit Beauty: 20 percent off sitewide.

Milk Makeup: 25 percent off sitewide and up to 50 percent off on bonus deals through December 4.

Best haircare deals

Redken: 20 percent off and free shipping on purchase over $50 with promo code RKBF24.

Black Friday: Here's How To Know If A Deal Is Too Good To Pass Up

Black Friday sales are everywhere. Judging by retailers' advertisements stuffed with language like "must-have deals" and "can't-miss epic finds," you'd be led to believe that every deal is too good to pass up.

But what actually makes a Black Friday deal worth pursuing? An item's reduced price, availability and affordability are key elements.

Here's what to consider before you buy.

Start tracking prices now

Prices fluctuate throughout the year, making it difficult to recognize whether the deal being offered is actually the best of the best. Most people couldn't say exactly how much a particular air fryer sold for two weeks ago or two months ago, and whether that differs from the price today.

"Things that you buy every week, you notice the price going up. Where if it's something you buy maybe once a year or not very often, like a pair of shoes, you don't know what price is normal or what it was the last time," said Martin Block, professor emeritus in Medill's integrated marketing communications program at Northwestern University.

What can you do to become a better judge? Start tracking prices now, said John Boyd, co-founder of ShopSavvy, a price comparison app. Using an app to explore a product's price history can help you see through retailers' marketing tactics.

"Sometimes a good sale is really hard to detect because you're just being bombarded with 'Oh, we've got this great sale and it's X percent off or Y percent off,' and there's no context at all," Boyd said.

Credit card interest rates hit record high 02:26 Get familiar with prices in the days leading up to Black Friday, November 25 this year. Shopping tools like ShopSavvy and PayPal Honey, can also alert you to price drops for specific items and compare prices across retailers so you can find the best deals. It's popular and in stock Sometimes getting the gift on your list is more important than getting the deepest discount. The 2021 holiday shopping season proved that deals aren't guaranteed to last: Widespread supply-chain snags and surging demand resulted in inventory shortages and shipping delays. Many experts believe supply issues won't be as prevalent this year. However, popular items could still fly off shelves. "Certain toys, for example consoles and certain games more than likely, they'll sell out quickly," said G. Tony Bell, an assistant professor in the department of supply chain management at Rutgers Business School. "So I would say, definitely buy early. The price advantage in buying later than buying earlier is going to be minimal at best." Shopping early could be the right move even if the product you want significantly drops in price after you buy. "Most stores will let you either return or give you credit if it goes on sale within a certain number of days," said Debra Radway, a certified financial planner and teaching associate professor at the W.P. Carey School of Business at Arizona State University. Explore retailers' return, exchange and price adjustment policies before you shop so you know what to expect. "Buy what you can afford" Most importantly, a Black Friday deal should fit into your budget. A TV that's in stock and on sale for 99% off still isn't worth buying if the remaining 1% is out of your price range. As Bell simply puts it: "Buy what you can afford." Bell cautions against taking on new credit for Black Friday purchases — such as credit cards or installment loans known as buy now, pay later plans — because of the potential interest charges or impact on your credit score if you're unable to repay. And that's a real possibility: According to a 2022 Holiday Shopping Report from NerdWallet, 31% of holiday shoppers who used a credit card to buy gifts in 2021 are still carrying debt. "Putting together a list of who you want to buy for, for the holidays, and setting a budget before you go out shopping will really help to control your spending over the holiday season," Radway said. However, bear in mind that it's OK to skip Black Friday sales altogether. Your loved ones may value something homemade, like cookies or a heartfelt card, just as much as a flashy new gift from a store. And you get to save some money. That's a pretty sweet deal. More from CBS News